As a marketing consultant for AFAR, I created a proposal (found here) for the Maui Visitors Bureau that incorporated a sponsored content strategy and specific story ideas to promote the island’s sustainability efforts and eco-tourism appeal. The entire concept sold with each of my three proposed story angles coming to life as custom articles on AFAR.com:
- How to Support Green Efforts on Maui
- Things to Do on Maui That Can Help the Environment
- What Hula Teaches About Connecting to the Environment in Maui
Carlos Sousa 